BlueBinder

Running with ideas

theedj — Thu, 13 Aug 2009 18:14:12 +0000

Yesterday I went for a nice long 7 mile run at lunch and the entire time I was completely in the zone thinking about processes for how easy it should be to make things happen with BlueBinder. Then I had another thought on a monetization angle and that was if OpenTable, truly a leader in online restaurant reservations, had an affiliate program. A little digging and sure enough, they do. So I’ve applied and am hopefull that they’ll approve me as it will make some of the initial work easier most likely. Apparently I should know within 7 days of submission…so cross your fingers.

IBP & targeting

theedj — Wed, 22 Jul 2009 22:13:33 +0000

We’ve been using the free online interactive business planner from the Government of Canada and are slowly working through it. We definitely feel that with this venture a plan is prudent. So far we’ve laid out a few phases and some product road map too. The best part is that through casual development we’re almost done Phase 1 already and should hopefully have something in the next couple of weeks.

The goal for full public release is March 7, 2010 at the CRFA Show 2010 in Toronto. That will allow us ample time to complete the first few crucial phases, do some prudent testing and begin to promote locally to increase market share. We’re confident our product will help revolutionize the way restaurateurs interact with their clientele in the online (and offline) world.

We’ll update as often as we can, however most of our resources are being put into development. You can also follow us on Twitter for additional updates.

Welcome to Blue Binder

theedj — Sat, 21 Feb 2009 03:34:38 +0000

Welcome to Blue Binder. This post is just a sample post so that there’s something here in the blog. Watch for more information on our project and development findings and of course when we launch Blue Binder to the beta phase.